February 20, 2025
When you think about estate planning, you probably consider your home, investments, bank accounts, and personal belongings. But what about your reputation, intellectual property, and digital assets ? These intangible assets can be just as valuable—yet they are often overlooked. A recent legal battle involving rapper Drake highlights the importance of protecting your legacy. Drake is suing Universal Music Group (UMG) for allegedly allowing AI-generated diss tracks to use his music without permission. The lawsuit comes shortly after his rap battle with Kendrick Lamar , in which many declared Kendrick the winner. Some speculate that Drake is suing as a response to public perception, while others see it as a strategic move to protect his brand and career. Regardless of the motivation, the lawsuit raises a bigger question: Who controls your name, work, and reputation? If left unprotected, your legacy could be misused, challenged, or even diminished after you’re gone. The Connection Between Defamation, Reputation, and Estate Planning Defamation—whether it happens during your lifetime or after your passing—can have serious financial and legal consequences. If you’ve built a business, personal brand, or professional reputation, false accusations or misrepresentation can damage what you’ve worked hard to achieve. How Defamation Can Impact Your Estate: Loss of wealth – A tarnished reputation can decrease the value of businesses, intellectual property, and other assets. Family disputes – If defamation affects financial holdings, it could lead to inheritance battles among heirs. Exploitation of your name – Without legal protections, others could profit from your identity, brand, or work—without your heirs benefiting. A well-structured estate plan can help protect your legacy and provide legal recourse if your reputation is challenged after your death. What Is Intellectual Property & Why Does It Belong in Your Estate Plan? Intellectual property (IP) is often associated with celebrities, musicians, and authors. However, anyone who owns a business, creates content, or has a professional reputation has valuable intellectual property. Your IP includes: Trademarks – Your business name, logo, or brand identity. Copyrights – Original writings, music, artwork, or creative works. Patents – Inventions, product designs, or business concepts. Digital assets – Websites, social media accounts, domain names, and digital content. For someone like Drake , his music, image, and brand generate millions in revenue. But even if you’re not a celebrity, your intellectual property can still be a valuable asset for your heirs . Examples of Intellectual Property in Estate Planning: A business owner should ensure their brand and trademarks are passed down properly. An artist, writer, or musician should establish who receives their copyrights and royalties. A social media influencer should determine who inherits control of their digital presence. Without an estate plan, these assets can be mismanaged, disputed, or even lost. How to Protect Your Reputation and Intellectual Property in Your Estate Plan 1. Establish Ownership of Your Name & Work Drake’s lawsuit reinforces the importance of owning and controlling your intellectual property . Proper legal documentation, such as trademarks, copyrights, and contracts, ensures that your estate retains control over your brand and assets. 2. Set Up a Trust for Intellectual Property A trust can hold and manage royalties, trademarks, copyrights, and business interests . For example, Michael Jackson’s estate still generates millions each year from a trust that controls his music rights. A trust can also prevent unauthorized use or mismanagement of your assets after your passing. 3. Define Who Can Use Your Image & Reputation Some celebrities, like Prince, have estate plans that specify how their name, likeness, and brand can be used after death. By clearly outlining these terms in your estate plan, you can protect your identity from unauthorized commercial use . 4. Include Reputation Management in Your Will If false claims arise after your passing, your estate should have legal recourse to defend your legacy. A reputation management clause allows your family or estate executor to take legal action against defamatory statements or unauthorized use of your name. 5. Assign a Digital Executor Your social media accounts, websites, and online content should be handled according to your wishes. A digital executor is responsible for managing, transferring, or closing your digital presence after your death. Why Estate Planning is Your Personal Copyright Drake’s lawsuit isn’t just about AI-generated diss tracks—it’s about ownership, control, and protecting what he built. His case proves that your name, work, and reputation hold value even after you’re gone . At Sibley Law & Associates , we believe estate planning should do more than distribute financial assets—it should protect your legacy. Whether you’re an entrepreneur, artist, or professional, your name and work deserve legal protection. Need Help Securing Your Legacy? Contact Sibley Law & Associates today to create an estate plan that ensures your reputation, intellectual property, and digital assets are safeguarded for future generations. This article is a service of Sibley Law & Associates , a Personal Family Lawyer® Firm . We don’t just draft documents; we ensure you make informed and empowered decisions about life and death, for yourself and the people you love. That's why we offer a Life & Legacy Planning Session™, during which you will get more financially organized than you’ve ever been before and make all the best choices for the people you love. You can begin by calling our office today to schedule a Life & Legacy Planning Session™. This material was created for educational and informational purposes only and is not intended as ERISA, tax, legal, or investment advice. If you are seeking legal advice specific to your needs, such advice services must be obtained on your own separate from this educational material.